Privacy Policy

Effective Date: January 01, 2022

This Privacy Policy describes how Gravity Diagnostics, LLC (Gravity) may collect information about you through your interactions with us through our websites or mobile applications, and how we collect, use, share, and disclose that information. Should you have any questions about this policy, or our privacy practices more generally, please email us at or call us toll free at 855.841.7111.

If the information collected through our services is patient information provided to obtain laboratory services, the information is further governed by our Notice of Privacy Practices.

Information We Collect

We want you to understand how the personal information you provide us is collected and used. Personal information is any information that we can use to identify, locate, or contact you. We may collect your personal information when you provide it directly to us or we may collect it when you use our mobile application or visit our websites. Some examples of personal information we may collect and when we collect it include: 


We collect some information directly from you when you voluntarily provide it to us. This could include contact Information such as your name, address, telephone number, email address, and/or username and password, if you choose to create them. 


Information Collected Automatically: Gravity may automatically collect certain information when you use our mobile application or visit our websites. This information may include location information, IP address, device identifier, browser type, operating system, information about your use of the site, internet service provider, pages that you visit before and after using the site, the date and time of your visit, information about the links you click and pages you view within the site, and other standard server log information. We may use various tools such as cookies and other online tracking technologies to collect this information. 


“Cookies” are small data files stored by your web browser on your computer. Cookies may allow a website to recognize a user’s device, record user preferences, track the pages a user clicks on while visiting the website, and identify the website visited immediately beforehand. You may be able to change browser settings to block and delete cookies when you access the site through a web browser. However, if you do that, the site may not work properly.


Billing Information such as credit or debit card information, address and other information related to a billing or payment transaction, including things like information submitted online to register kits, schedule an appointment, and register for appointment reminders. 


Client Services, Technical Assistance, and Other Inquiries such as questions or comments you submit through online forms or via email. For instance, if you contact us by phone, we may record the conversation and/or keep summaries or notes of the call. 


Other Information You Provide: any other information you may provide to us directly through our websites for things like whitepapers or surveys, or through social media. 


Gravity may also collect other information online automatically when you visit our websites or applications. This can include things like: 

  • Gravity may also receive information about you from others, such as updated address information if we discover the information we have is no longer current. 
  • If you submit any personal information relating to other people in connection with Gravity, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. 

How to Review and Change Your Personal Information within Gravity Mobile 

If you register for Gravity Mobile, you may review and change your personal information by logging into the application, clicking the menu icon on the upper left, and then click on “Accounts.”  

Use and Disclosure of Personal Information

We may use your personal information: 

  • as reasonably necessary and proportionate to fulfill the purposes for which the information was provided 
  • to provide information, products, or services 
  • to audit and measure user interaction with our websites, so we can improve the relevancy or effectiveness of our content and messaging 
  • to develop and carry out marketing, advertising, and analytics 
  • to provide texts or emails containing information about our products or services, or events or news, that may be of interest to recipients, as permitted by law 
  • to deliver content and products or services relevant to your interests, including targeted ads on third party sites 
  • to detect security incidents, monitor for fraudulent or illegal activity, or
    debugging to identify and repair errors 
  • to comply with laws, regulations, or other legal processes 


We may also use your personal information to: 

  • provide you with the services and products you request or that have been ordered and/or requested by your healthcare provider 
  • process or collect payments for our services 
  • respond to your questions and otherwise provide support you request 


If you are using our websites or applications in connection with our HIPAA covered services, please refer to our HIPAA Notice of Privacy Practices, which describes how we use and disclose your protected health information, our legal duties with respect to your protected health information, and your rights with respect to your protected health information and how you may exercise them. In connection with HIPAA covered services, in the event of conflict between this Notice and our HIPAA Notice of Privacy Practices, our HIPAA Notice of Privacy Practices will prevail. 

How We Share Your Personal Information 

We may share the information we collect as described below. When we share information, either within our company or with others, we take steps to require any recipients to uphold similar protections for information as that provided by Gravity. 


Service Providers/Vendors/Third Parties: we work with others to manage or support some of our business operations and services. These entities may be located outside of your country of residence or the country in which you are located. 


For Legal Purposes: we may disclose relevant information as may be necessary or required for legal, compliance, or regulatory purposes. This includes, for example, disclosures that are required to: (i) respond to duly authorized information requests of police and governmental authorities; (ii) comply with any law, regulation, subpoena, or court order; (iii) investigate and help prevent security threats, fraud, or other malicious activity; (iv) enforce/protect the rights and properties of Gravity; (v) protect the rights or personal safety of Gravity, our employees, and third parties; or protect the security of our websites, systems, information, premises, or property. 


In the event of a business transaction, such as if we sell or transfer all or a portion of our business or assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction, including negotiations of such transactions), we reserve the right to disclose any information we obtain through the site. 


Otherwise with Your Consent: we may also share information about you with third parties if we ask you, and you provide, consent to such sharing. 

Keeping Your Information Secure 

We endeavor to incorporate commercially reasonable measures to help protect and secure your personal information from unauthorized access, use, or disclosure. However, no data transmission over the Internet or electronic storage of information can be guaranteed to be 100% secure. Consequently, Gravity cannot and does not ensure or warrant the security of your information, and you understand that any information that you provide to Gravity through our application or websites is transmitted at your own risk. 

How can you help protect your information? 

If you are using a Gravity website or application for which you registered and chose a password, you should not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of the Gravity website and close your browser window when you have finished your work.


Please note that unencrypted email is not a secure method of transmission, as information in such emails may be accessed and viewed by others while in transit to us. For this reason, we prefer that you not communicate confidential or sensitive information to us via regular unencrypted email. We will, however, honor patient request for communications through unencrypted email.

Linked Websites 

Our websites may contain links to other websites that we do not own or operate. If you access those links, you will leave our websites. Gravity does not control those third-party websites or their privacy practices, which may differ from ours. We do not endorse or make any representations about third-party sites, including about the content or security of those sites. The information you choose to provide to or that is collected by these third parties is not covered by this Privacy Notice. We therefore recommend that you review the privacy notice of any third-party websites.

Changes To This Privacy Policy 

We reserve the right to change this Privacy Policy at our discretion. We will indicate such changes by updating the “Effective Date” at the top of this Privacy Policy. We encourage you to periodically review this Privacy Policy; your continued use of this website after any update to this Privacy Policy will constitute your acceptance of the changes.